融合文化本质与受众自我赋权

融合文化本质上是一种参与式和互动式文化。在传播新技术的驱动下,受众通过参与和互动以生产融合文化,并与＂传者生产＂进行博弈而实现了自我赋权,最终分享了原来由垄断媒介文本和媒介文化生产的＂传者＂所牢牢掌控的媒介文化权力。融合文化还是一种新型的大众文化,也是现阶段正在出现的新兴文化样式和文化特征。当前,融合文化中受众的自我赋权及其赋权模式不断扩张和深入发展,但却面临着复杂的现实困境。

The Essence of the Convergence Culture and the Self-empowerment of Audiences

In essence,convergence culture is some kind of participatory culture and interactive culture.Driven by new communication technologies,audiences produce convergence culture through participation and interaction,achieve self-empowerment by gaming with communicators,and finally share the power of media culture under the firmly control of communicators,who originally monopolize the production of media text and media culture.Convergence culture is not only a new kind of popular culture,but also the current emerg...