商标保护的行政视角分析

商标是企业的无形资产，是企业竞争力的主要体现，是企业发展的动力源。现代企业都非常重视对商标的保护，但是仅凭企业一己之力很难有效的保护商标专用权。因此，政府必须对商标提供有效的行政保护，通过提高商标执法人员素质、增强社会商标意识、实现行政方式的非权力化转换、建立商标预警机制和商标行政执法区域协作机制等方式进一步完善商标行政保护体系．增强保护能力。

On Strengthening the Administration''''s Protection of the Brand

The brand is the enterprise intangible assets,mainly embodies enterprise’competition,is the driving force source that enterprise develops.Modern enterprise attaches great importance to the brand protection,only let strenuously difficult to have an effect of enterprise self protect exclusive right to use trademark.Therefore,the government must provide effective administration’s protection for the brand.Furtherly,area ways like the mechanism cooperating perfects brand administration protecting system,strengthens the protection ability by improving brand law enforcement officials quality,strengthening society brand mental consciousness,building brand early warning mechanism and so on.