| 信息技术产品的市场演化路径及其策略分析 |
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| 引用本文： | 梅晓仁,杨巧妹. 信息技术产品的市场演化路径及其策略分析[J]. 湛江师范学院学报, 2012, 33(3): 128-131 |
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| 作者姓名： | 梅晓仁 杨巧妹 |
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| 作者单位： | 1. 湛江师范学院商学院,广东湛江,524048
2. 湛江师范学院实验教学管理处,广东湛江,524048 |
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| 基金项目： | 广东省自然科学基金资助项目(10452404801006352) |
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| 摘 要： | 信息与知识的特性与信息技术产品的市场演化关系密切.在深入探讨信息与知识特性的基础上,将信息技术产品的市场演化路径划分为启动、起飞和饱和3个阶段,并对这3个阶段的相关策略进行了分析.
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| 关 键 词： | 企业管理 信息技术 演化路径 策略分析 |
Analysis of Market Evolvement Paths and Strategies of Information Technology Products |
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| MEI Xiaoren , YANG Qiaomei. Analysis of Market Evolvement Paths and Strategies of Information Technology Products[J]. Journal of Zhanjiang Normal College, 2012, 33(3): 128-131 |
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| Authors: | MEI Xiaoren YANG Qiaomei |
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| Affiliation: | 1.Business School,Zhanjiang Normal College,Zhanjiang 524048,Guangdong,China; 2.Department of Experiment Teaching Management,Zhanjiang Normal College, Zhanjiang 524048,Guangdong,China) |
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| Abstract: | The Characters of Information and knowledge are closely related to the market evolvement.Based on deep discussing the characters of information and knowledge,the evolvement paths of information technology products are divides into such three phases as startup,taking off and saturation,and then the related strategies of each phase are analyzed. |
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| Keywords: | enterprise management information technology evolvement path strategies analysis |
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