高校学报数字化运营存在的问题及对策

数字化对高校学报发展产生系统性、革命性的冲击,它改变了高校学报传统的制作消费方式,推动了高校学报的市场化运营;但是,受转企改制进程的影响,我国高校学报还存在数字化运营模式单一、市场竞争力不强大等问题,造成高校学报学术影响力不高、经济与社会效益不明显。必须积极探索高校学报数字化运营之道,以促进学术期刊和学术研究的发展。当务之急,是要解决好几个方面的问题：转变观念意识,树立为读者服务的办刊理念;利用自身优势,解决数字化人才匮乏难题;创新办刊模式,全方位数字化经营学报;转变管理职能,通过市场化手段管理学报。需要政府、主管主办单位、学报多方共同努力,构建符合我国高校学报发展特点的数字化运营模式。唯有如此,高校学报才能摆脱发展困境,实现专业化转型和体制创新,并且使具有中国特色的高校学报走出国门,在国际学术领域中占有一席之地。

The Problems of and Countermeasures on University Journal Digital Operations

Digitization has a systemic and revolutionary impact on university journal＇s development. It has changed the traditional way of making consumption and promoted the marketization of university journal.However, influenced by the process of enterprises transformation, there are problems in university journal in China, for example, there is single digital operation mode, the market competitiveness is not strong and so on, and they have caused the low academic influence and unobvious economic and social benefits of university journal. It is suggested to explore the way of digital operation of journal of colleges and promote the development of its academic research. The top priority is to solve several problems, such as changing the idea, enhancing the idea of serving to the readers. It is suggested to use its own advantages to solve the digital talent shortage problem; innovate the operation mode as the omni-directional digital management;change management functions and manage the journal through market-oriented means. The government,supervision and sponsoring departments and university should make joint efforts to build digital operation mode according to the characteristics of university journal in China. Only in such a way can the journal get rid of the development dilemma, realize specialization transformation and system innovation and going out to the world and get a position in international academic domain.