| 视觉文化时代广告摄影的艺术表现与市场定位 |
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| 引用本文： | 李化来,沈玲玲.视觉文化时代广告摄影的艺术表现与市场定位[J].中南林业科技大学学报(社会科学版),2014(5):135-137. |
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| 作者姓名： | 李化来 沈玲玲 |
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| 作者单位： | 安徽师范大学传媒学院;安徽师范大学皖江学院 |
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| 基金项目： | 2014年度安徽省哲学社会科学规划青年项目:“基于视觉文化理论的安徽城市形象塑造与传播策略研究”(编号:AHSKQ2014D116);安徽师范大学皖江学院人文社会科学研究项目:“读图时代视野下的省级党报版面视觉形式研究”(编号:KY-201312) |
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| 摘 要： | 以解析广告图像的创作思维、艺术表现与传播效果为基础,以全新的视角去解读广告摄影在视觉文化时代的艺术表现与市场定位,旨在探索现代广告摄影的发展路径、寻求多样的影像承载与传播方式,加速广告摄影创作与制作水平的提升,从而满足现代市场经济的需求和不同广告受众的需要,营造健康向上、丰富多彩的广告摄影文化氛围。
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| 关 键 词： | 视觉文化 广告摄影 艺术表现 市场定位 |
The Artistic Expression and Market Positioning of the Advertising Photography in the Era of Visual Culture |
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| LI Hua-lai;SHEN Ling-ling.The Artistic Expression and Market Positioning of the Advertising Photography in the Era of Visual Culture[J].Journal of Central South University of Forestry & Technology(Social Sciences),2014(5):135-137. |
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| Authors: | LI Hua-lai;SHEN Ling-ling |
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| Institution: | LI Hua-lai;SHEN Ling-ling;School of Media and Communications, Anhui Normal University;Wanjiang College of Anhui Normal University; |
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| Abstract: | Based on the analytic advertising image of creative thinking, the artistic expression and communication effect as the foundation, with a fresh perspective to interpret advertising photography in the era of visual culture art performance and market positioning, it aims to explore the development path of modem advertising photography, seeking a variety of image bearing and transmission mode, accelerate the advertising photography creation and production level of ascension, so as to meet the needs of modem market economy and the needs of different advertising audience, create a healthy, rich and colorful advertising photography culture atmosohere. |
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| Keywords: | visual culture advertising photography art performance market positioning |
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