Selecting R & D projects for development

This article describes a framework which attempts to identify R & D new product decision criteria in depth. Recommendations of attributes and measurement yardsticks, and examples of goal values, are difficult to provide since there is little support in this literature. For this reason, the major contribution of the framework is in the treatment of the attributes, yardsticks and goal values as a decision-making system. Attributes, yardsticks and goal values were chosen to complement each other and to describe a content picture.