Organization for technological change |
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Authors: | EPeter Ward |
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Institution: | New Product Management Group, 63 Lincoln''s Inn Fields, London WC2A 3JU, UK |
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Abstract: | This is the third and last in the series of articles on Planning for Technological Innovation. It deals with change, which is seldom predictable in useful detail. A company can therefore best pursue its vital purpose through a preconditioned opportunism, applied with forcefulness and pertinacity. Since forecasting is difficult, business should be organized for change and a corresponding structure is proposed, institutionalizing a readiness for adaptation. Dynamic or adaptive planning is then tested against an historic case of innovative vigour. |
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