| 广告英语的特点 |
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| 引用本文： | 闫晓雅.广告英语的特点[J].湛江师范学院学报,2001,22(2):65-69. |
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| 作者姓名： | 闫晓雅 |
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| 作者单位： | 湛江师范学院,大学外语部,广东,湛江,524048 |
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| 摘 要： | 在当今社会,广告无疑已成为人们生活中不可缺少的一部分.而作为广告家族中一员的广告英语,已逐步发展成为一种特殊的文体.它无论从语言、风格、词汇、句法、修辞等方面都体现出了与普通英语的极大不同.本文仅从词汇、句法、修辞这三方面来研究广告英语的特点.
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| 关 键 词： | 词汇特点 句法特点 修辞特点 |
| 文章编号： | 1006-4702(2001)02-0065-05 |
| 修稿时间： | 2000年7月10日 |
The Features of Advertising English |
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| YAN Xiao - ya.The Features of Advertising English[J].Journal of Zhanjiang Normal College,2001,22(2):65-69. |
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| Authors: | YAN Xiao - ya |
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| Abstract: | In nowadays's society, no doubt, the advertisement has become an essential part of. the people's life. As a member of the advertisement family, the advertising English has gradually developed into a special style. It embodies great difference from the ordinary English either from the language, style or from the lexical, sentence and rhetorical. This article is a brief study on the advertising English only from these three aspects: lexical, sentence and rhetoric. |
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| Keywords: | lexical features sentence features rhetoric features |
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