认知社会语言学视角下网络词汇的隐喻和转喻属性研究

介绍了认知社会语言学中概念隐喻理论，概念隐喻作为认知社会语言学中的重要理论，其机制是源域与目标域之间的映射，简单的理解就是用一个事物去替代另一个事物。从源域与目标域的映射角度分析了网络词语中的隐喻现象，认为网民所创作的网络新词，有很大一部分具备隐喻属性，这些网络词汇都是他们的现实世界（源域）对虚拟社会（目标域）的映射。结合网络词语，探讨研究了其中的通感隐喻和经济性原则，从语义邻接和语音邻接等方面分析了网络词语的转喻现象。隐喻是一种修辞方式，它反映了人们交流时的认知思维。因此,人们在互联网这个虚拟平台上的交流中，网络流行语的隐喻属性表现十分突出。

Research on Metaphor and Metonymy of Network Language from the Perspective of Cognitive Sociolinguistics

This paper introduces the conceptual metaphor theory in cognitive sociolinguistics. As an important theory in cognitive sociolinguistics, conceptual metaphor is the mapping between the source domain and the target domain. This paper analyzes the metaphorical phenomenon in network words from the perspective of the mapping between source domain and target domain, and holds that a large part of network words created by netizens have metaphorical properties, and these network words are the mapping between their real world (source domain) and virtual society (target domain). Combined with network words, this paper discusses the synesthetic metaphor and economic principle, and analyzes the metonymy phenomenon of network words from the aspects of semantic adjacency and phonetic adjacency. Metaphor is a form of rhetoric that reflects people''s cognitive thinking in communication. Therefore, in the communication on the virtual platform of Internet, the metaphorical attribute of network buzzwords is very prominent.