从爱奇艺看独立视频网站在版权保护时代下的转型发展

随着版权保护意识的增强和制度的不断完善，视频网站迎来了新的发展时代。回观视频网站发展历程，谁能最快做出战 略调整，谁就将在激烈的竞争中突围，赢得新的发展契机。爱奇艺从版权独享、自制内容、盈利多元、技术升级等四个方面做了 战略部署和战略调整，使之成为网络视频行业的领头羊。视频网站只有拓展合战领域、实现内容增值、增强用户体验、转型战 略模式才有可能在版权保护时代中长久、健康发展。

Survival and Development of Video Websites in the Era of Copyright: A Case Study of iQIYI

With the enhancement of copyright protection awareness and the perfection of systems, video websites step into new development era. Reviewing the development process of video websites, only the one who made fast strategy adjustment could outstand in the fierce competition and win new development opportunity. iQIYI made strategy deployment and adjustment from four aspects including exclusive copyright, homemade content, diversified profits and upgraded technology, thus it being the leader of Network video industry. Only by developing cooperation field, realizing content value-added, enhancing users'' experience and transforming strategy mode, can video websites have long-time and healthy development in copyright protection era.