| 基于知识的客户关系研究 |
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| 引用本文： | 石杰,薛惠锋,史晓峰.基于知识的客户关系研究[J].电子科技大学学报(社会科学版),2003,5(4):28-32. |
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| 作者姓名： | 石杰 薛惠锋 史晓峰 |
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| 作者单位： | 西北工业大学,西安,710072 |
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| 基金项目： | 陕西省科委 2 0 0 2年软科学项目 [2 0 0 2KR5 1]研究课题阶段性成果 |
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| 摘 要： | 本文认为知识是流动的 ,而且它会超越组织边界 ,使企业与客户之间形成知识互动的合作伙伴关系。全文从知识和关系紧紧联系在一起 ,构成了可持续竞争优势的唯一源泉和知识向客户转移 ,即知识向客户流动的结果 ,使客户更加知识化并产生增值 ,其本身又会导致更深层的客户关系 ,而开发客户关系又提高了知识的双向转移等方面进行了论述。得出结论 :开发客户关系最终与知识共享是难以分离的
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| 关 键 词： | 知识转移 知识交流 知识诱发 客户关系管理 |
| 文章编号： | 1008-8105(2003)04-0028-05 |
| 修稿时间： | 2003年6月8日 |
Study on Clients Relations Based on Knowledge |
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| SHI Jie,XUE Hui-feng,SHI Xiao-feng.Study on Clients Relations Based on Knowledge[J].Journal of University of Electronic Science and Technology of China(Social Sciences Edition),2003,5(4):28-32. |
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| Authors: | SHI Jie XUE Hui-feng SHI Xiao-feng |
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| Institution: | Northwestern polytechnical University Xian 710072 China |
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| Abstract: | This paper think that knowledge always keeps flowing and it may cross the boundary of an enterprise. This flow establishes interactive relations between the firm and the clients. It analyses following aspect:knowledge and relations construct a sole source of competing superiority, and knowledge moves to clients, which makes them more knowledgeized and increase the values,strengthens deeper clients, relations and speeds the both direction movement. Then the author get the conclusion that develop clients relations cannot be separated to knowledge sharing. |
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| Keywords: | knowledge transfer knowledge exchange knowledge elicitation clients relation management |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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