Abstract: | Religious economies theory predicts that in a deregulated religious market, well‐organized religions will thrive, and loosely organized religions will struggle and decline in membership. This research (1) tests this hypothesis with representative sample data from Taiwan between 1990 and 2009; (2) contrary to religious economies theory, finds significant growth of folk religion in Taiwan; and (3) highlights the growth of religious commitment among Taiwanese Buddhism—evidenced by a decrease in the overall number of Buddhist adherents and an increase in the proportion of Buddhists who are formal converts. Additionally, neither significant growth in congregational religion nor organized, sectarian folk religion is detected in the analysis. |