| 买方市场条件下的企业营销对策 |
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| 引用本文： | 常志有.买方市场条件下的企业营销对策[J].云南民族大学学报(哲学社会科学版),2000,17(1):52-54. |
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| 作者姓名： | 常志有 |
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| 作者单位： | 云南师范大学政治经济系,云南·昆明,650092 |
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| 摘 要： | 买方市场的形成是我国经济发展过程的一个划时代变化，它将对我国企业经营和营销带来严峻挑战。本文分析了我国买方市场的形成、特征及其对企业营销的影响，并就买方市场条件下企业营销对策进行了重点分析。
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| 关 键 词： | 买方市场 影响 市场营销 |
| 文章编号： | 1001-8913(2000)01-0052-03 |
| 修稿时间： | 1999-11-09 |
The Enterprise's Marketing Countermeasures under the Condition of China's Buyer's Market |
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| Chang Zhiyou.The Enterprise''''s Marketing Countermeasures under the Condition of China''''s Buyer''''s Market[J].Journal of Yunnan Nationalities University:Social Sciences,2000,17(1):52-54. |
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| Authors: | Chang Zhiyou |
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| Institution: | Chang Zhiyou
(Department of Political Science and Economics, Yunnan Normal Univesity, Kunming 650092, China) |
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| Abstract: | The emergence of China's buyer's market is an epoch - making change in China's economic development and it is also a great challenge to the management and marketing of Chinese enterprises. This article analyses the emergence and the characteristics of China's buyer's market as well as its effects on the marketing and countermeasures of Chinese enterprises. |
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| Keywords: | buyer's market effects marketing |
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