| 企业战略模式对两种经济性选择的影响的实证研究 |
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| 引用本文： | 杨鑫,姜翰,金占明. 企业战略模式对两种经济性选择的影响的实证研究[J]. 清华大学学报(哲学社会科学版), 2008, 0(Z2) |
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| 作者姓名： | 杨鑫 姜翰 金占明 |
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| 作者单位： | 清华大学经济管理学院;清华大学; |
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| 摘 要： | 这篇文章就企业战略模式对其扩张方式的选择的影响,这一新的研究内容进行了理论推演与实证研究。从战略模式的两个层面、四个基本维度出发,提出了其对企业扩张模式选择的作用路径——影响企业在获得范围经济性与规模经济性之间的选择,并证明了这一作用的存在。同时,揭示了一些不同于先前研究结论的现象,并结合中国市场特性与企业特点给出了解释。相关结论对于进一步的研究与企业管理实践均有一定的价值。
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| 关 键 词： | 战略模式 范围经济性 规模经济性 |
Impact of Variant Strategic Modes on Choice Between Economy of Scale and Economy of Scope |
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| YANG Xin,JIANG Han,JIN Zhan-ming. Impact of Variant Strategic Modes on Choice Between Economy of Scale and Economy of Scope[J]. Journal of Tsinghua University(Philosophy and Social Sciences), 2008, 0(Z2) |
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| Authors: | YANG Xin JIANG Han JIN Zhan-ming |
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| Abstract: | his paper investigates the relationship between corporate strategic mode and choice between Economy of Scale and Economy of Scope in Chinese market with the sample of Chinese firms.Measured with four dimensions,strategic mode has been proved to have significant influences on both the choice of Economy of Scale and Economy of Scope,and the mechanism of influence has been clearly discussed in this research.In the same time,some phenomena diverse from the conclusion generated by current research have been unco... |
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