| 顾客导向式教学模式的探索与实践 |
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| 引用本文： | 苏文平. 顾客导向式教学模式的探索与实践[J]. 北京航空航天大学学报社会科学版, 2005, 18(3): 77-80. |
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| 作者姓名： | 苏文平 |
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| 作者单位： | 1.北京航空航天大学 经济管理学院,北京 100083 |
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| 摘 要： | 近年来,由于招生规模扩大等原因,大学毕业生所面临的越来越严峻的就业形势促使高等学 校进行相应的教学改革。同时,高等学校教学过程的探索性决定了实现高校教学目的、培养 学生创造能力的需要。借鉴
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| 关 键 词： | 顾客导向 教学模式 建构主义 就业能力 |
| 文章编号： | 1008-2204(2005)03-0077-04 |
| 收稿时间： | 2004-07-02 |
| 修稿时间： | 2004-07-02 |
Research on Customer-oriented Teaching Method |
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| SU Wen-ping. Research on Customer-oriented Teaching Method[J]. Journal of Beijing University of Aeronautics and Astronautics Social Sciences Edition, 2005, 18(3): 77-80. |
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| Authors: | SU Wen-ping |
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| Affiliation: | 1.School of Economics and Management, Beijing University of Aeronautics and Astronautics, Beijing 100083, China |
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| Abstract: | With the university education becoming more and more popular in China, graduates find it rather difficult to find a desirable job while employers complain that the graduates lack professional competence.The study suggests that a key reason for this phenomenon is that the university students can not be, by the traditional teaching methods, properly trained to the employers' requirements.Therefore, this paper introduces the customer-oriented concept from Marketing into the teaching process in university education and proves that the practice based-on constructivism is appreciated by both the university students and the employers. |
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| Keywords: | customer-orientation teaching method constructivism professional competence |
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