陈素娟：变革堡狮龙

香港知名休闲服饰品牌堡狮龙正随着经济的回升而重拾快速发展的舞步。 尽管席卷全球的金融危机使这家服装大鳄也受到了冲击：2009年10月发布的堡狮龙2008/2009年报显示，堡狮龙当年收益为22．54亿港元，毛利为11．13亿港元，毛利率为49％，都较上年有轻微下降，但企业整体运营非常稳健。

Chan Su Kuen:Reforming Bossin

As the person in charge of Samsung' s global sponsoring activities and sport marketing affairs,Gyehyun Kwon has a proud track record of successful marketing in many sport events,including the company's sponsorship for the 2006 Winter Olympics in Torino,the 2006 Asian Games and Chelsea Football Club.Samsung's glorious success is based on the well-thought positioning of its branding strategy as well as its relentless efforts and nearly perfect operations in sport marketing.Samsung's sport marketing is a great...