| 企业战略联盟的品牌效应分析 |
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| 引用本文： | 张怡跃. 企业战略联盟的品牌效应分析[J]. 四川理工学院学报(社会科学版), 2006, 21(6): 77-79 |
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| 作者姓名： | 张怡跃 |
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| 作者单位： | 连云港职业技术学院,江苏,连云港,222001 |
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| 摘 要： | 构建企业战略联盟是一种快速、高效的建立品牌效应的重要途径。它可以使联盟各方原有的强势品牌,借助联盟趋向行业品牌垄断效应、联盟中强势品牌对弱势品牌的示范效应、联盟中强势品牌对弱势品牌的激发效应和联盟中跨国公司实施的品牌本土化策略效应。
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| 关 键 词： | 企业战略联盟 品牌 垄断效应 示范效应 激发效应 本土化策略效应 |
| 文章编号： | 1672-8580(2006)06-0077-03 |
| 修稿时间： | 2006-05-02 |
Analysis on Brand Effect of Enterprise Strategy Alliance |
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| ZHANG Yi-yue. Analysis on Brand Effect of Enterprise Strategy Alliance[J]. Journal of Sichuau University of Science & Engineering:Social Sciences Edition, 2006, 21(6): 77-79 |
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| Authors: | ZHANG Yi-yue |
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| Abstract: | To set up the business enterprise strategy alliance is a kind of fast, efficient establishment of a brand effect. By the alliance, the original pre-eminent brand of every branches can show the brand monopoly effect, the demonstration effect, and the inspiration effect of pre-eminent brands to inferior brands, and the localization strategy effect by the multinational companies. |
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| Keywords: | enterprise strategy alliance brand effect demonstration effect inspiration effect localization strategy effect |
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