A technique for measuring preferences for spending reductions

A question format for assessing people's preferences for spending reductions which can be used as part of telephone-administered surveys is discussed. Experiences with two field tests of the format are promising in that the response rates to question series as well as the validities of measures obtained from using the format compare favorably with similar assessments of rank-order formats. While cautionary use of the cutback technique is recommended, the findings reported here are encouraging enough to warrant further experimentation with it.