| 英文广告语篇的人际意义分析 |
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| 引用本文： | 王冬梅,丁蔓. 英文广告语篇的人际意义分析[J]. 大连理工大学学报(社会科学版), 2009, 30(1): 126-128 |
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| 作者姓名： | 王冬梅 丁蔓 |
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| 作者单位： | 大连理工大学,外国语学院,辽宁,大连,116024;大连理工大学,外国语学院,辽宁,大连,116024 |
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| 摘 要： | 功能语法中的一个非常重要的组成部分是纯理功能。韩礼德把纯理功能分为三种,即语篇功能,人际功能和概念功能。人际功能指的是人们用语言来和其他人交往,建立和保持人际关系,用语言来影响别人的行为,同时用语言来表达对世界的看法。广告语篇是一种人际功能极强的语篇。在功能语法的框架下对其进行分析,一定会对这种特定的语篇有更深入地理解。
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| 关 键 词： | 人际意义 语气 情态 |
Discourse Analysis of the Interpersonal Function of English Advertisement |
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| WANG Dong-mei,DING Man. Discourse Analysis of the Interpersonal Function of English Advertisement[J]. Journal of Dalian University of Technology(Social Sciences), 2009, 30(1): 126-128 |
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| Authors: | WANG Dong-mei DING Man |
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| Affiliation: | WANG Dong-mei,DING Man School of Foreign Languages,Dalian University of Technology,Dalian 116024,China |
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| Abstract: | One of the most important components of functional grammar is the concept of metafunction.M.A.K.Halliday divides metafunction of language into ideational function,interpersonal function,and textual function.Interpersonal function refers to the function by means of which human beings interact with other people to establish and maintain appropriate social links and convey their views on the world.Advertisement is a highly interpersonal discourse.An analysis under the framework of functional grammar will defin... |
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| Keywords: | interpersonal function mood modality |
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