| 英国电信市场的消费特征 |
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| 引用本文： | 苑春荟,俞萍. 英国电信市场的消费特征[J]. 重庆邮电学院学报(社会科学版), 2007, 19(3): 23-28 |
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| 作者姓名： | 苑春荟 俞萍 |
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| 作者单位： | 北京邮电大学经济管理学院 北京100876 |
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| 基金项目： | 本文受国家自然科学基金和教育部“信息管理与信息经济学”重点实验室的资助(项目编号:70173041) |
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| 摘 要： | 优良战略的制定依赖于对市场需求特征全面而准确的认识。英国电信业及消费市场的快速发展正是得益于此。他们对电信市场客户的分类以及从不同角度对不同用户群的消费特征的深入分析,为市场的开拓提供了有力决策依据,使企业运营方针更有针对性。其先进的经营理念对于中国电信市场很有借鉴和启迪意义。
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| 关 键 词： | 英国电信市场 客户细分 消费特征 |
| 文章编号： | 1673-8268(2007)03-0023-06 |
| 修稿时间： | 2006-09-12 |
Consumption Characteristics of British Telecommunication Market |
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| YUAN Chun-hui,YU Ping. Consumption Characteristics of British Telecommunication Market[J]. Journal of Chongqing University of Posts and Telecommunications(Social Science Edition), 2007, 19(3): 23-28 |
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| Authors: | YUAN Chun-hui YU Ping |
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| Abstract: | Chinese telecommunication enterprises are in the process of their transformation,and the whole Chinese telecommunication market is also in its crucial growing time.The establishment of a good strategy must depend upon the complete and exact understanding on the demands of market.The aim of this paper is to introduce the advanced market analytic methods for our reference.The paper introduced the model of consumers' segmentation in British telecommunication market and analyzed the consumption characteristics of different user groups.Finally,the paper pointed out its reference value to Chinese telecommunication market. |
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| Keywords: | British telecommunication market customer segmentation consumption characteristics |
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