网格化体系下高校招生宣传管理机制的探索与思考

选取3所高校教师进行随机问卷调查，通过数据分析显示，高校教师普遍对招生宣传工作重视程度不够，缺乏行之有效的管理机制。将网格化管理的思想嵌入到高校招生宣传工作中，利用网格化管理的分层体系、信息互通、资源共享、动态调配等特点，结合新形势下高校招生宣传工作的实际情况，构建一种招生宣传工作管理体制，为高校招生宣传队伍管理提供参考性建议，对进一步提升高校招生宣传实效性具有一定意义。

The Exploration and Thinking on Work of College Enrollment Publicity on Grid System of Management

This paper selects teachers from three universities to conduct a random questionnaire survey. Through data analysis, it shows that teachers generally do not pay enough attention to enrollment publicity and lack of effective management mechanism. The idea of grid management is embedded in the work of college enrollment publicity. Using the characteristics of grid management, such as hierarchical system, information exchange, resource sharing and dynamic allocation, and combined with the actual situation of college enrollment publicity work in the new situation, a management system of college enrollment publicity work is constructed to provide reference suggestions for the management of college enrollment publicity team, to further enhance the effectiveness of college enrollment publicity.