我国传统医疗服务质量评价方法的管理理论分析

对我国医疗服务质量的研究,过去大多集中在其评价方法的演变上,对其理论基础的分析仅限于交易营销、多元化扩张和创新力上。传统医疗服务质量评价方法的理论基础,已经不能适应现代医疗服务质量环境的变迁,无法对现代医疗服务质量做出切合实际的评价。应以关系营销、核心竞争力、创新力与控制力的统一等管理学前沿理论作为我国现代医疗服务质量评价方法的理论基础,以构建我国现代医疗服务质量评价方法和考核体系。

On Evaluation Methods of Traditional Medical Service Quality in China by Management

In past years,the research on medical service quality of China focused on its evaluate methods and theory of exchanging marketing,polybasic extending and creativity.I think that the theory basis of traditionally evaluate methods of medical service quality does not meet development and improper evaluation of modern medical service quality.I advanced new evaluation methods and examination system of modern medical service quality of China which basis on theory of relationship marketing,decisive competitiveness,competence unification of innovation and control.