| 基于读者视角的高校校报质量提升实证研究 |
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| 引用本文： | 刘勇,赵红灿. 基于读者视角的高校校报质量提升实证研究[J]. 中国矿业大学学报(社会科学版), 2014, 0(3): 123-128 |
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| 作者姓名： | 刘勇 赵红灿 |
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| 作者单位： | 中国矿业大学新闻中心,江苏徐州221116 |
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| 基金项目： | 江苏高校哲学社会科学研究一般项目“生命教育融人大学生涯规划的场域论研究”成果（项目编号：2014SJD429）;中国矿业大学“党的十八大精神”专项研究重点项目（项目编号：2013ZDIXM08）. |
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| 摘 要： | 高校校报担负着在高校引导舆论、交流信息、繁荣校园文化、提高育人服务水平、传承文明等重要使命。为更好地发挥校报的存史、资政、育人的功能，可以借鉴质量管理的理论与方法，从读者的视角对高校校报质量现状进行实证研究，提出提高校报办报质量若干改进对策。
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| 关 键 词： | 高校校报 质量管理 实证研究 读者视角 |
Empirical Study of Quality Improvement of Campus Newspapers of Colleges and Universities from Perspective of Readers |
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| LIU Yong,ZHAO Hong-can. Empirical Study of Quality Improvement of Campus Newspapers of Colleges and Universities from Perspective of Readers[J]. Journal of China University of Mining & Technology(Social Sciences), 2014, 0(3): 123-128 |
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| Authors: | LIU Yong ZHAO Hong-can |
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| Affiliation: | (News Center, China University of Mining and Technology, Xuzhou 221116, China) |
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| Abstract: | Campus newspapers of colleges and universities shoulder an important mission of guiding public opinion, communicating information, enriching campus culture, improving education and transmitting progress of human civilization. In order to develop their functions of preserving history, assisting management and educating people, theories and methods of quality management should be referred to. From the perspective of readers, empirical studies of the campus newspapers＇ quality should be made to come up with the countermeasures as to how to improve their qualities. |
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| Keywords: | campus newspapers of colleges and universities quality management empirical study perspective of readers |
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