大学校园流行语与高校思想政治教育途径

大学校园流行语是高校文化的重要组成部分，是大学生文化心态和价值取向的鲜活反映。本文对大学校园流行语的流行原因及从流行语上折射出的大学生的思想行为特征进行了探究．提出高校的思想政治教育工作要巧妙运用流行语语境，有效实现大学主流文化的价值引领；合理利用流行语载体，充分实现大学主流文化的网络引领；准确把握流行语态势，全面实现大学主流文化的心理引领的改革举措，以期增强高校思想政治教育工作的针对性和实效性。

College Campus Catchwords and New Approaches of Ideological and Pohtical Education

College campus popular words are the important component of college culture and the vivid reflection of college students＇ cultural psychology and value orientation. The paper explores the reasons why the catchwords can be popular and the characteristics of thinking and behavior reflected by the catchwords. The paper puts forward the suggestions that the ideological and political education can use catchwords flexibly to realize effectively the leading value of mainstream culture, take advantage of catchwords as the carrier rationally to realize the network leading of mainstream culture, and accurately grasp the catchwords trend to realize fully the psychological leading of mainstream culture so that we can enhance the relevance and effectiveness of the ideological and political education work.