马克思主义中国化成果传播媒介控制研究

马克思主义中国化成果传播媒介控制是指在特定的社会活动领域中,围绕着一定目标形成的、具有普遍意义的、比较稳定和正式的社会制度对传播媒介与政府的关系,媒介与社会群体以及广大受众关系问题的控制。当前,我国面临着媒介技术外来性、受众身份变化、各种势力角逐互联网以及传播者管理能力等问题,产生了种种阻碍马克思主义中国化成果传播的现象。笔者认为,马克思主义中国化成果传播媒介控制要以此为据,制定相应的控制策略。

Media Regulation of the Achievements in Adapting Marxism to Chinese Conditions

Communication media regulation of the achievements in adapting Marxism to Chinese conditions refers to the control of social systems,which are formed in a particular sphere of social activities around certain goals and which are universally significant,relatively stable and formal,over the relationship between the media and the government,the relationship between media and social groups and the relationship between media and the mass of audience.Currently,our country is faced with the problems of foreignness of media technology,identity change of audience,the competition of various forces on the Internet,management ability of communicators,and so on,resulting in the phenomenon of hindering the spread of Marxism in China.The author believes that communication media regulation of the achievements in adapting Marxism to Chinese conditions should develop appropriate control strategies for this phenomenon.