对中国当代传媒话语的情景分析——以1950年至1977年<人民日报>元旦社论关键词为例

中国当代传媒话语历经政治话语、经济话语两个阶段,现在正向人文话语转变,这正从本质上反映了中国当代社会由政治社会转向经济社会和人文社会的历史过程。本文仅以1950年至1977年《人民日报》元旦社论中的一个关键词"改造"(或"社会主义改造")为例,通过情景分析,深刻揭示中国当代传媒与社会政治、经济和文化之间的紧密关联性,同时展现中国当代社会经历政治社会这一阶段时所留下的历史印迹,说明中国当代传媒就是党、政府和人民的"喉舌",中国当代传媒至今也没有超越"党报时代"。

Case Analysis on Contemporary Chinese Media Discourse——Based on the Study of the Key Words of the New Year Editorials of People's Daily From 1950 to 1977

Having undergone the two stages of expressing in political discourse and economic discourse,now China's contemporary media is moving into the humanistic stage.This has essentially reflected the historical process in which China's contemporary society is changing from a political and economic one into a humanistic one.Taking the Key Word "transformation"(or "socialist transformation") as an example,which is the key word of new year's editorials on People's Daily newspaper from 1950 to 1977,this thesis reveals the close relationship between China's contemporary media and social politics and economy with some case analyses;meanwhile,it shows us the historical traces left in the process when China's contemporary society underwent the political stage.All of these indicate that as the mouthpiece of Communist Party of China,government and people,China's contemporary media has not yet overstepped the "era of party organ".