| 渠道权力理论研究动态探析 |
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| 引用本文： | 于坤章,梁承献. 渠道权力理论研究动态探析[J]. 北京工商大学学报(社会科学版), 2005, 20(5): 23-27 |
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| 作者姓名： | 于坤章 梁承献 |
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| 作者单位： | 湖南大学,工商管理学院,湖南,长沙,410082;湖南大学,工商管理学院,湖南,长沙,410082 |
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| 摘 要： | 渠道成员有效运用渠道权力,对建立良好的渠道关系至关重要。不同的文化背景下,分销商对渠道权力的理解有所不同,渠道权力对渠道冲突与渠道满意度产生的影响也存在差异。因此,要有效运用渠道权力,就必须准确理解渠道权力的来源,以及它对渠道冲突和渠道满意度的影响。
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| 关 键 词： | 渠道权力 渠道冲突 渠道满意度 |
| 文章编号： | 1009-6116(2005)05-23-05 |
| 修稿时间： | 2005-05-12 |
Probe into Research Development of Channel Power Theory |
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| Yu Kunzhang,Liang Chengxian. Probe into Research Development of Channel Power Theory[J]. Journal of Beijing Technology and Business University:Social Science, 2005, 20(5): 23-27 |
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| Authors: | Yu Kunzhang Liang Chengxian |
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| Abstract: | The channel members use channel power effectively, which is of utmost importance for the establishment of a good channel relationship. Under different culture backgrounds, the distributors have different understanding of channel power. The channel power also has different impacts on channel conflict and channel member satisfaction. Therefore, in order to use channel power effectively, the supplier must understand accurately the source of channel power and its impact on channel conflict and channel member satisfaction. |
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| Keywords: | channel power channel conflict channel member satisfaction |
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