| 浅析超现实主义对现代招贴广告创作的影响 |
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| 引用本文： | 高驰. 浅析超现实主义对现代招贴广告创作的影响[J]. 哈尔滨工业大学学报(社会科学版), 2002, 4(3): 123-125 |
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| 作者姓名： | 高驰 |
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| 作者单位： | 哈尔滨工业大学,黑龙江,哈尔滨,150001 |
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| 摘 要： | 超现实主义是20世纪初盛行于欧洲并对当时思想界、文艺界产生深刻影响的美学思潮,其创作理念、艺术风格使招贴广告设计者产生强烈共鸣。他们成功地吸收、借鉴和运用超现实主义艺术流派的表现手段、表现形式和表现技法,合理地利用反逻辑、超时空、怪诞感,使画面化平淡为神奇,产生强烈的视觉冲击,极大地增强了广告的被注意值。超现实主义对今天的招贴广告创作,具有深刻的借鉴意义。
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| 关 键 词： | 招贴广告 超现实主义 表现手段 表现技法 |
| 文章编号： | 1009-1971(2002)03-0123-03 |
| 修稿时间： | 2002-06-27 |
Surrealism and the upgrading of poster artistic creation |
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| GAO Chi. Surrealism and the upgrading of poster artistic creation[J]. Journal of Harbin Institute of Technology(Social Sciences Edition), 2002, 4(3): 123-125 |
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| Authors: | GAO Chi |
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| Abstract: | As a trend of thought in aesthetics, surrealism prevailing in Europe greatly influenced the ideology and art at first of the 20th century ,Which theory of produce and style of art resonated among poster deviseres . By absorbing and analyzing and demonstrating surrealism affect on techniques and methods of manifestation in poster triumphantly, through using negative logic and over space time and fantasticism in reason ,they can convert wateriness into magic, and bring strong impact to vision, and increase attention value of advertisement at its maximum. Paper expounds the important affect that surrealism had on upgrading the poster artistic creation. |
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| Keywords: | surrealism poster rechnique methods |
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