实践性学习教学模式在公关实务教学中的运用

实践性学习教学模式源于美国实用主义教育家杜威的教育理论“从做中学”，以培养学生的实践能力与职业能力为主导思想。在实践性、应用性、操作性较强的公关实务课教学实践中运用此种模式，主要经历了课堂内“演示——模拟”和进入社会组织真实参与公关活动的过程。实践性学习教学模式可以促进培养对象在校期间多种能力的形成与提高，多年的教学实践验证了此种教学模式的可行性和有效性。

The Teaching Pattern of Practical Study in the Application of PR Teaching

Practical Learning model comes from the famous teaching theory Learning from practice,which is raised by Dewey,the pragmatism educator of American,and the dominant ideas is to develop the practice ability and career capacity.In PR practical teaching,this model must have simulation and the demonstration process and then go into the real PR activities in social organization.Practical Learning model contributes forming and heightening various abilities of the students,and is demonstrated a good feasibility and...