| 广告语中的仿拟修辞及其语用策略 |
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| 引用本文： | 胡风明,陈麦池. 广告语中的仿拟修辞及其语用策略[J]. 辽宁医学院学报(社会科学版), 2011, 9(1): 102-104 |
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| 作者姓名： | 胡风明 陈麦池 |
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| 作者单位： | 胡风明,Hu Fengming(马鞍山师范高等专科学校,安徽,马鞍山,243041);陈麦池,Chen Maichi(安徽工业大学,安徽,马鞍山,243032) |
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| 摘 要： | 仿拟作为一种有效的修辞方式在英汉广告语中被广泛应用，从社会语用及文化等多元角度，对此现象进行研究，很有意义。广告仿拟语用策略包括语用关联和语用翻译，都涉及到跨文化传播层面。
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| 关 键 词： | 广告语 仿拟 语用策略 文化传播 |
On Rhetorical Parody and Pragmatics Strategies of Advertising Slogans |
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| Hu Fengming,Chen Maichi. On Rhetorical Parody and Pragmatics Strategies of Advertising Slogans[J]. Journal of Liaoning Medical College:Social Science Edition, 2011, 9(1): 102-104 |
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| Authors: | Hu Fengming Chen Maichi |
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| Affiliation: | Hu Fengming1 & Chen Maichi2(1 Ma'anshan Teacher's College,Ma'anshan Anhui,243041,2 Anhui University of Technology,243032) |
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| Abstract: | As a rhetorical way of advertising,parody has been widely applied in English and Chinese advertising slogans.From the social pragmatics strategies and multi-cultural perspective,ad parody pragmatic strategies include pragmatics relevance and pragmatics translation,which are already related to the domain of inter-cultural communication especially in the age of Globalization. |
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| Keywords: | advertising slogans parody pragmatics strategies cultural communication |
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