西柏坡文创产品发展现状及策略研究

文创产品是西柏坡旅游产业的重要组成部分,也是宣传红色文化的物质载体。西柏坡地区文创产品存在投入资金不足、创新意识缺乏和宣传方式单一等问题。根据对当地文创产品的调研,对西柏坡文创产品的发展提出以下建议:加强政府与市场相结合的投资方式、推进"众创"的开发模式、促进线上与线下相融合的营销方式。

Research on the Development Status and Strategy of Cultural and Creative Products in Xibaipo

Cultural and creative products are an important part of Xibaipo''s tourism industry, as well as a material carrier for promoting red culture. Through the research on the current situation of cultural and creative products in Xibaipo,many problems were found, such as inadequate investment funds for creative products, lack of innovative awareness and single propaganda methods. According to the local actual situation, the author puts forward constructive strategies for the development of creative products from various perspectives, including strengthening the investment mode of combining government guidance with market, promoting the development mode of "mass creation", and adopting the marketing mode of integrating online and offline.