Creating a corporate vision

Work on strategy has only recently been paying attention to the role of vision in the strategic management process and the possible relationship between vision and concepts as creativity, leadership and entrepreneurship. Analysis, however, has not been uniform in defining the core issues itself or in positioning vision within the overall strategic management construct. Even worse, the inter-relationship between vision and other concepts like leadership and entrepreneurship was only casually treated. This article is an attempt at putting strategic vision within one consistent conceptual frame. A frame that would encompass a definition, a set of attributes, an input and output flow and an operationalization dimension. The article relies heavily on contemporary work on strategy, entrepreneurship, creativity, leadership and organization. Illustrative cases are drawn from recent business (and non-business) histories of business organizations.