| 浅谈标志图形的创意 |
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| 引用本文： | 孟刚. 浅谈标志图形的创意[J]. 南京工业大学学报(社会科学版), 2007, 6(2): 80-83 |
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| 作者姓名： | 孟刚 |
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| 作者单位： | 南京工业大学,艺术设计学院,江苏,南京,210009 |
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| 摘 要： | 一个标志,寓寄多种事物,凭着各具个性的恒态形象,可以是多义多解的。标志图形创意的关键是联想,视觉图形创意的基本方法是解构与同构,将不同的形象素材重新整合,同构共生,孕育并创造出新的形象,是标志创意的基本方法。
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| 关 键 词： | 形象整合 异质同构 联想 |
| 文章编号： | 1671-7287(2007)02-0080-04 |
| 修稿时间： | 2007-01-18 |
On the Originality of A Sign Pattern |
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| MENG Gang. On the Originality of A Sign Pattern[J]. Journal of Nanjing University of Technology(Social Science Edition), 2007, 6(2): 80-83 |
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| Authors: | MENG Gang |
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| Abstract: | A sign,with its unique image,has many layers of meanings.The key point in creating a symbol graph is imagination,while a visual graph needs deconstruction and omorphism.The basic way of producing a sign is by creatively re-integrating different source materials into a new one. |
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| Keywords: | image integration omorphism of different materials imagine |
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