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ALL-TERRAIN VEHICLES: MARKET REACTION TO RISK INFORMATION
Authors:GREGORY B RODGERS
Abstract:This article examines the market response to new risk information implicit in a recent regulatory stop-sale of new three-wheeled all-terrain vehicles. A hedonic price analysis is used to quantify the stop-sale's impact in the secondhand market, a market segment not directly affected by the stop-sale. The analysis shows a substantial reduction in the price of three-wheeled all-terrain vehicles relative to the price of less risky models. This result is consistent with rational economic behavior and suggests that providing new risk information can improve market effciency.
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