| 薛伟成:低迷突围! |
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| 引用本文： | 沈伟民.薛伟成:低迷突围![J].经理人,2012(7):76-81,16. |
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| 作者姓名： | 沈伟民 |
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| 摘 要： | 打出"品牌矩阵、渠道挖潜、电商探索"组合拳2012年,众多家纺企业和其他零售行业一样,正直面消费者信心不足的困境。根据全国商业信息中心截至2月份的统计,全国50家重点大型零售企业零售额同比下降2.78%,自2011年1月以来首次出现同比负增长。"这轮危机带来的压力,超过2008年。"罗莱家纺股份有限公司董事长薛伟成并没有掩饰自己的忧虑。不过,他认为这也是行业竞跑或者洗牌的最好时机。根据2011年财报,罗莱家纺以23.8亿元的营业收入和24.18%的净资产收益率,继续保持其2005年以来的行业老大地位。为此,薛伟成提出,要带领罗莱在2016年进入百亿俱乐部。
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| 关 键 词： | 消费者信心 上市公司 经理人 品牌价值 零售行业 净资产收益率 大型零售企业 营业收入 企业发展 信息中心 |
Xue Weicheng:Breaking through depression |
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| Abstract: | In 2012, same as other retail companies, textile company has to face the difficulty of consumer confidence lacking. According to the statistics of China National Commercial Information Center (CNCIC), the sales of 50 key large retail enterprises decreased by 2.78% by this February, first negative growth since January 2011. "The pressure brought by this round of risk is higher than that in 2008". Xue Weicheng, president of LOVO Home Textile shows his worries. At the same time, he takes this risk as the best time for competition or reshuffle of the industry. How Xue Weicheng maintains LOVO’s status in the industry while facing the risks? |
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