Abstract: | Utilizing studies which validate voter turnout, previous researchershave been able to identify a strong tendency for individualsto report voting when they in fact did not. In this article,we assess the effectiveness of a new turnout question on reducingvoter over-reporting in the National Election Study. Providingrespondents with socially acceptable excuses for not voting,we found that this alternate question significantly reducesthe over-reporting of turnout in the 2002 National ElectionStudy by about 8 percentage points. Moreover, our analysis revealsthat with the new question wording, estimates of the turnoutrate for those usually thought to be the least likely to voteare considerably lower than estimates using the traditionalquestion. Thus, not only did the experiment work to significantlyreduce over-reporting, the new question provides deeper insightsinto the voting behavior of the American electorate that hasimplications for both scholars and reformers. |