APPLICATIONS BARRIER TO ENTRY AND EXCLUSIVE VERTICAL CONTRACTS IN PLATFORM MARKETS |
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| Authors: | JAMES E PRIEGER WEI‐MIN HU |
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| Institution: | Prieger: Associate Professor of Public Policy, School of Public Policy, Pepperdine University, 24255 Pacific Coast Highway, Malibu, CA 90263‐7490. Phone (310) 506‐710, Fax (310) 506‐7494, E‐mail james.prieger@pepperdine.edu |
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| Abstract: | Our study extends the empirical literature on whether vertical restraints are anticompetitive. We focus on exclusive contracting in platform markets, which feature indirect network effects and thus are susceptible to an applications barrier to entry. Exclusive contracts in vertical relationships between the platform provider and software supplier can heighten entry barriers. We test these theories in the home video game market. We find that indirect network effects from software on hardware demand are present, and that exclusivity takes market share from rivals, but only when most games are nonexclusive. The marginal exclusive game contributes virtually nothing to console demand. Thus, allowing exclusive vertical contracts in platform markets need not lead to domination by one system protected by a hedge of complementary software. Our investigation suggests that bargaining power enjoyed by the best software providers and the skewed distribution of game revenue prevents the foreclosure of rivals through exclusive contracting. (JEL L42, L63, D12) |
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