The meaning of consumption

Three samples of subjects, varying in involvement in daily economic matters, were asked to rank order 32 activities according to whether each activity meant consumption. Spending activities were central in the meaning of consumption, but no major intersample difference could be obtained.Smallest Space Analysis showed that ‘expenditure vs non-expenditure’ and ‘necessity vs non-necessity’ were the most important dimensions along which people's thinking about consumption was organised. A third dimension, ‘stress vs non-stress’ had an uncertain dimensional interpretation and is only presented in a tentative way.Using Procrustean Individual Difference Scaling it was shown that the three samples did not differ in dimensional saliences, but a vector-weighting transformation indicated some structural differences in the activity space. Yet no systematic influence of the involvement in daily economics on the meaning of consumption has been found. Finally, a conceptual hierarchical model for the subjective meaning of consumption is proposed.