突变模型下的产品价格与品牌效应分析

市场条件下，生产和销售同类产品的多家企业市场需求变化以及企业间的相互影响，会导致同类产品供需间出现明显的非线性关系。本文则通过应用非线性突变理论，采用几何图形以及梯度图形对多参数连续变化引起的企业品牌效应、产品价格及相互影响因子间的突变关系做出了较好的解释，同时指出企业在竞争激烈的市场环境下获取竞争优势所应采取的措施。

An analysis of product price and brand effects under the catastrophic model

The change of demands in markets multi-companies that produce and sell similar products face and interaction among multi-companies will cause obvious non-linear relationship between supply and demand for similar products in the market.On the basis of unlinear catastrophe theory,the paper adopts geometric and gra- dient figures to well explain the catastrophic relationship between brand effects,product price and interactive fac- tors among similar products which are caused by continuous change of multi-parameters and also points out measures companies should take in order to gain competitive advantage in the context of fierce competition.