自媒体时代网络舆情引导研究——基于议程设置的视角

自媒体时代,迅捷的信息传播速度与亲民的交流方式激发了公众舆论参与的热情,致使网络舆情呈现出公众意见表达自由、群体喧哗频繁、舆情管理复杂等特点,在此背景下,做好网络舆情引导对巩固社会主义核心价值观的地位、把握网络意识形态的话语权、打造风清气正的网络空间具有重要价值.网络舆情引导管理与议程设置具有内在契合性,通过分析议程设置基本原理,以杭州保姆纵火案为案例剖析,围绕自媒体时代网络舆情引导,提出强化责任意识、完善互动机制、提升媒介素养、落实监管及防控措施、培养专业人才等策略.

Research on Public Opinion Guidance in the We Media Era: Based on Analysis of Agenda Setting

Since the we media era, the rapid speed of information transmission and the amiable communicative means have aroused the enthusiasm of the public opinion participation. As a result, network public opinions present such features as freedom of expression, frequent sound and fury, complexity of management of public opinions. In this context, doing a good job in network public opinion guidance plays an important role to consolidate the core socialist values, grasp the discourse power of network ideology and to build up the sound network space. The network public opinion guidance management and the agenda setting have intrinsic conformity. Through the analysis of basic principles of agenda setting, Hangzhou nanny arson was taken as a case study to propose the following strategies: strengthening the sense of responsibility, improving interactive mechanism, enhancing media literacy, implementing supervision and control measures, and training professional talents.