互联网时代媒体融合发展的未来模式探索

以互联网技术为引领的新技术为传统媒体的发展带来了新的机遇与挑战.从历史的角度看,传播媒介的发展轨迹与技术变革的历史脉络相互印合.媒体融合的层次与内涵日渐丰富,产业实践中呈现出复杂的博弈与协作关系.传统媒体独特的版权资源与人才储备优势,与新兴媒体的传播渠道及传播效率优势相结合,互相推动,深入协作,通过媒介融合渠道,实现优秀的人才、优质的内容与优化的传播平台的整合,以形成迸发式的传播威力,推动传播层次的迭代发展.面向技术发展前景的媒体融合,应当秉承开放与共享的新思维、立体与互动的新路径,注重以用户为中心,充分利用技术的便捷性,实现媒介传播渠道的多层次性与互动性,超越阶段性的固有技术模式,以踏准未来的节拍.

The Exploration of Future Mode of Media Convergence and Development in the Internet Era

New technology led by Internet technology has brought new opportunities and challenges as well for the development of traditional media. From a historical point of view, the development of traditional media and the historical context of technological change are synchronized. The level and connotation of media integration are increasingly abundant, and the complex relationship between competition and cooperation is presented in the industry practice. The unique copyright resources and talent reserve of the traditional media are combined with the advantages of dissemination channels and efficiency of the new media. Traditional media and new media promote each other, cooperate deeply, and integrate excellent talents, high quality content and optimized communication platform through media convergence, so as to build a burst of communication power and promote the iterative development of communication. Media convergence with the prospect of technological develpment should uphold new thinking with the feature of openness and sharing and adhere to new dimensional and interactive path. It should also pay attention to the user, make full use of technological convenience to realize the multi level and interactivity of media communication channels, and go beyond the intrinsic technological mode in order to follow the pace of future.