| 高等学校招生宣传工作探析 |
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| 引用本文： | 张令峰. 高等学校招生宣传工作探析[J]. 安徽农业大学学报(社会科学版), 2011, 20(4): 129-132 |
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| 作者姓名： | 张令峰 |
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| 作者单位： | 安徽农业大学招生就业处,安徽合肥,230036 |
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| 基金项目： | 安徽农业大学校长青年基金项目（［校科字］20061228：《大类招生与我校学分制人才培养方案结合性研究》） |
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| 摘 要： | 高等学校招生宣传工作是高校宣传展示自身优势和特色,吸引优秀生源的重要手段,对提升高校人才培养质量与水平具有重要作用。借助现代化媒介,增强高校与社会的有效沟通,采取请进来、走出去等举措拓展宣传工作的渠道和途径,消除信息不对称。同时,建立专兼职相结合、校内外相结合的招生宣传队伍,也是推动招生宣传工作的重要保证。
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| 关 键 词： | 招生宣传 意义 作用 渠道 队伍建设 |
An Analysis of the Recruiting Work of Institutions of Higher Education |
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| ZHANG Ling-feng. An Analysis of the Recruiting Work of Institutions of Higher Education[J]. Journal of Anhui Agricultural University(Philosophy & Social Sciences Edition), 2011, 20(4): 129-132 |
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| Authors: | ZHANG Ling-feng |
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| Affiliation: | Office of Student Enrollment and Employment, Anhui Agricultural University |
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| Abstract: | The recruiting work for institutions of higher education is an important means of demonstrating their strong points and features.It plays a significant role in improving the quality and level of cultivating skilled people.It strengthens the effective communication between institutions and the society with the help of new technology in order to remove the information asymmetry by adopting proper measures such as inviting in and walking out to expand the channels of recruiting students.Meanwhile,it is a vital... |
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| Keywords: | publicity for student recruiting significance function channels team construction |
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