| 论畅销书的特质 |
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| 引用本文： | 曾小丹.论畅销书的特质[J].盐城师范学院学报,2004,24(1):132-134. |
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| 作者姓名： | 曾小丹 |
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| 作者单位： | 中国文史出版社 北京100811 |
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| 摘 要： | 畅销书是近年来我国出现的一种图书现象 ,它具有商业性、文化性、新潮性及新闻性等多层面特点 ,并在仪表上要求创新和完美 ,在文化趣味与需求上与广大受众相契合。一本书畅销还必须发挥营销学的作用 ,“体验式互动”是一种很好的促销方式。
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| 关 键 词： | 畅销书 商品性 文化性 新潮性 营销学 |
| 文章编号： | 1003-6873(2004)01-0132-03 |
| 修稿时间： | 2003年10月16 |
On the Charateristics of Best Sellers |
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| ZHENG Xiao-dan.On the Charateristics of Best Sellers[J].Journal of Yancheng Teachers College(Humanities & Social Sciences Edition),2004,24(1):132-134. |
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| Authors: | ZHENG Xiao-dan |
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| Abstract: | Best sellers are a kind of book phenomenon which has appeared in our country in recent years. It has many characteristics such as commerciality,culturality,novelty,journality and so on,and in appearance it requires innovation and perfection and in cultural taste and requirement it consists with readers. A best seller should also play a marketing role and "mutual-type act by personal experience "is a good way of promoting sales. |
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| Keywords: | best sellers commerciality culturality novelty marketing |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
