Which Label? An Investigation into the Effects of Terminology on Public Perceptions of and Attitudes towards People with Learning Difficulties

There is much rhetoric around the damaging effect of certain labels applied to people with learning difficulties. This empirical study investigated the effect of three different labels in current usage on public perceptions of the groups so labelled. The labels contrasted were 'mentally subnormal', 'mentally handicapped' and 'people with learning difficulties'. Three independent groups of subjects were presented with an attitude questionnaire. This included a semantic differential scale to ascertain a stereotype of the labelled group, a social distance scale, and a series of questions to tap attitudes regarding people's abilities and rights. Each group was questioned with reference to one of the three labels only. A total of 111 subjects took part. The main findings supported the view that the term 'learning difficulties' is associated with more positive attitudes than either of the other labels which do not significantly differ from each other. However there was also evidence that people labelled as having 'learning difficulties' were thought to be less deserving of special provision. The implications of these findings are discussed in relation to present and future uses of labels.