Attitudes and Behavior toward Hippies: a Field Experiment Accompanied by Home Interviews*

It was hypothesized that subjects who exhibit high social distance toward a hippie-target will be more likely to report a hippie shoplifter than subjects low on social distance. This hypothesis is derived from the theoretical literature in deviant behavior and social psychology and examines two issues: (1) the relationship between social distance and the severity of reaction to deviance, and (2) the extent of congruence between verbal scale scores and overt actions. The hypothesis was tested using observational data collected during a field experiment in which rigged shoplitting events were enacted and self-report data collected during follow-up interviews. The data support our hypothesis and increases our confidence in the congruence of attitudes and behavior.