Assessing dialogic communication through the Internet in Spanish museums |
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| Authors: | Paul Capriotti Hugo Pardo Kuklinski |
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| Institution: | 1. Department of Communication Studies, Universitat Rovira i Virgili, Av. Catalunya, 35, Room 323, 43002 Tarragona, Spain;2. School of Business and Communication, Universitat de Vic, Vic, Spain |
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| Abstract: | Dialogic communication is being boosted by the strong development of the social web. The web 2.0 is generating significant changes in the manner that organizations engage in dialogue with their publics, opening the way towards the interactive communication. In this way, web 2.0 tools will foster the dialogic communication between museums and their publics. Through them, the relationship between museums and publics is changing towards more interactive and collaborative forms. |
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| Keywords: | Public relations Dialogic communication Internet Websites Social web Museums |
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