Framing the Sino–US–Thai relations in the post-global economic crisis

Based on the frame analysis, this study conducted a content analysis of Thailand's two English-language newspapers, Bangkok Post and the Nation, to examine the relationships among the world's two largest economies, the United States of America and the People's Republic of China, and the emerging economy of Thailand in the wake of the subprime housing loan crisis. The study has established five generic news frames: economic consequence, human interest, morality, conflict and cooperation. It was found that such cultural values as individualism – collectivism, materialism – spiritualism and conflict – harmony have influenced the frame-building process. As a consequence of the subprime crisis, the US was portrayed as the old power waning in hegemony while China an emerging power with a fast growing economy. The Thai press played up a sound Sino–US relationship based on cooperation rather than conflict which would shape the 21st century. Thailand, where the Asian financial crisis broke out in 1997, offered morality or ethics as a remedy frame for the global economic crisis.