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Comparative study of American and Korean practitioners’ dissent with perceived unethical management decisions
Authors:Jin-Ae Kang  Bruce K Berger  Hochang Shin
Institution:1. School of Communication, College of Fine Arts & Communication, East Carolina University, Mail Stop 524 Joyner East 102, Greenville, NC 27858, United States;2. Department of Advertising and Public Relations, College of Communication & Information Sciences, The University of Alabama, Box 870172, Tuscaloosa, AL 35487-0172, United States;3. School of Communication, Sogang University, Gabriel Hall # 707, 35 Baekbeom-ro, Mapo-gu, Seoul 121-742, South Korea
Abstract:This study examined how similarly or differently American and Korean public relations practitioners use dissent tactics. The results showed that assertive confrontation was the most frequently adopted tactic among practitioners in both countries. However, Korean practitioners were more likely to work to sabotage implementation of unethical decision, and to leak information to external stakeholders than the US counterparts. This study will shed light on the impact of cultural difference on public relations practitioners’ dissent selection on unethical management decisions.
Keywords:Public relations  Ethics  Dissents  US  Korea
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