Ethnic appeal: A self-defense tool for Kenyan politicians |
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Authors: | Dane Kiambi |
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Institution: | Department of Public Relations, College of Mass Communications, Texas Tech University, Box 43082, Lubbock, TX 79409-3082, USA |
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Abstract: | So far, analyses of apologetic rhetoric strategies as used by individuals or organizations to respond to accusations of wrongdoing have been concentrated in the West. An analysis of political apologia in an African setting – in this case Kenya – reveals that while Kenyan politicians have used denial, victimization, mortification, and counterattacking among other self-defense strategies, one particular strategy emerges as the most commonly used by Kenyan politicians – ethnic appeal. |
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Keywords: | Apologia Kenya Politicians Ethnic appeal Rhetorical strategies |
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