How young Chinese depend on the media during public health crises? A comparative perspective |
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Authors: | Joanne Chen Lyu |
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Institution: | School of Journalism and Communication, The Chinese University of Hong Kong, Hong Kong |
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Abstract: | Under the framework of media system dependency theory, this study investigates and compares traditional media dependency and Internet dependency in public health crisis situations in the context of Mainland China. 373 college students participated in the survey. Empirical data demonstrated that, during public health crises: (1) traditional media and the Internet play different roles for individuals; (2) higher level of threat perception leads to more intense Internet dependency, but does not do the same to traditional media dependency; (3) individuals’ Internet dependency intensity is higher than their traditional media dependency intensity; and (4) the Internet may influence the behavior of young Chinese more directly. |
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Keywords: | Public health crises Traditional media dependency Internet dependency Perception of threat Mainland China |
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